Privacy Policy

Ice and a Slice Ltd’s Privacy Policy sets out how we intend to use and protect the data that you give us via our website or in communication with us via email, phone or using social media. We are committed to ensuring that your privacy is protected. This policy should be used in conjunction with our Terms and Conditions, and the Data Protection Act 1998. By using our website, communicating via email, phone or posting on social media, you are accepting and consenting to the terms of this policy.

Ice and a Slice Ltd may change this policy from time to time by updating this page. Therefore, we would recommend that you check back here to review this policy.

The Information we collect will include:

  • Name;
  • Gender;
  • Date of Birth;
  • Contact information including email address, postal address and telephone number;
  • Demographic information such as postcode, preferences and interests;
  • Other information relevant to customer surveys and/or offers
  • Financial information such as credit cards/debit card numbers;
  • Details of a Gift recipient including their name, gender, date of birth, contact details, postal address and personal message.
  • IP address (automatically collected)
  • Web browser type and version (automatically collected)
  • A list of URLs starting with a referring site, your activity on this Website and the site you exit to (automatically collected)

Why do we need this information?

  • We use this information in order to understand your needs and provide you with a better shopping experience.
  • To improve our products and services
  • If you are signed up to our newsletter, we may, from time to time send you promotional materials about special offers, new products or any other information that we think you would find of interest. 
  • We may also use your information to contact you for market research, by either email, phone, fax or post. Such information may be used to customise or update our Website/materials.
  • For internal record keeping

What happens to your information?

All data is stored securely in accordance with the principles of the Data Protection Act 1998.
We will not disclose your information to third parties, unless obliged or permitted by law.
Ice and a Slice Ltd may employ the services of other parties within the EU and USA in order to, but not limited to, deliver purchased items, payment processing, search engine facilities, advertising and marketing. These parties will have access to certain personal information provided by you in order to perform their service. Any use of your information for other purposes is strictly prohibited. These parties will use your data in accordance with this Policy and in accordance with the Data Protection Act 1998.

Links to other Websites:

Ice and a Slice Ltd’s website, may, from time to time, provide links to other websites. Ice and a Slice Ltd has no control over these websites and is in no way responsible for their content. This Policy does not cover your use of any other websites and Ice and a Slice Ltd would recommend that you review other websites before using them.

Controlling your Information:

When you submit information, you will be given options to restrict our use of that information. This will include the use of your information for direct marketing purposes and sharing information with third parties. If you have agreed to us using your information for direct marketing purposes, you may change your mind at any time, you must do this in writing or email us at

Should you wish to gain access to the personal information Ice and a Slice Ltd hold about you, you can do this under the Data Protection Act 1998. A small fee will be payable. Please write to Ice and a Slice Ltd, 4 The Thorn Tree, Elmhurst Business Park, Lichfield WS13 8EY.


The security of your information is of great importance to us and so, in order to protect your information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure your information collected.


What is a cookie – a cookie is a small text file which is placed on your computer.

Why do we have them – a cookie is used to improve your experience of using a website and to improve the range of products on offer to you. The cookie does not access information from your computer. All cookies on this website are used in accordance with current UK and EU Cookie Law.

How they work – Before placing the cookie on your computer, the website will request your consent to accept the cookie. By giving your consent to place the cookie, you are enabling Ice and a Slice Ltd to provide the best possible experience and service to you. You may deny consent to the placing of cookies, however, certain features of the website may not function fully or as intended if you do so.

Certain features of the Website depend upon cookies to function. UK and EU Cookie Law deems these cookies to be “strictly necessary”. These cookies are used for the shopping experience and other essential website functionality. Your consent will not be sought to place these cookies. You may still block these cookies by changing your internet browser’s settings, should you wish.

This Website uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. In turn, this enables us to improve the Website and the Products offered through it. You do not have to allow us to use these cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website, it does enable us to continually improve our business.

The analytics services used by this Website use Cookies to gather the required information. Some of these Cookies may be place immediately when you decide to visit the Website and it may not be possible to obtain your prior consent.

You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time however, you may lose any information that enables you to access the website more quickly and efficiently including, but not limited to personalisation settings.

It is recommended that you ensure that your internet browser is up to date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

Changes to this Policy:

Ice and a Slice Ltd reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.